SEO Pages Checklist: What Every SaaS Needs

Building the right SEO pages is more important than building many pages. Use this checklist to ensure your SaaS has the pages that actually drive organic traffic.

Foundation Pages (Start Here)

• Educational guide: "What is [your product category]?" - Establishes authority
• Problem-solution page: "How to [solve specific problem]" - Targets pain points
• Comparison page: "[Your product] vs [Alternative]" - For specific use cases
• Use case page: "[Your product] for [specific industry/role]" - Targets niches

Commercial Intent Pages (Build After Foundation)

• Alternative page: "[Your product] alternative" - Captures switching searches
• Feature-specific page: "[Feature] for [use case]" - Targeted, not generic
• Integration page: "[Your product] + [Popular tool]" - If relevant
• Workflow page: "How to [workflow] with [your product]" - Practical guides

Authority-Building Pages (Long-Term)

• Industry-specific guide: "[Topic] for [industry]" - Builds topical authority
• Best practices page: "Best practices for [relevant topic]" - Educational content
• Long-tail problem page: "[Specific problem] solution" - Low competition

Pages to Avoid (Until You Have Authority)

• Generic "Features" page: Too competitive, rarely ranks
• Broad "Best X" page: Unless you're established, you won't rank
• Generic "Pricing" page: Only if you have clear pricing (many SaaS don't)
• Testimonials page: Build trust through content first

Checklist Criteria

Before adding a page to your plan, verify:

• ✓ Matches actual search intent (informational vs commercial)
• ✓ Targets specific customer segment, not everyone
• ✓ Has realistic ranking potential (not too competitive)
• ✓ Builds toward your commercial goals
• ✓ Answers a question competitors ignore

Prioritization Framework

Build pages in this order:

1. Start with 3–5 foundation pages
2. Add 2–3 commercial intent pages once you have authority
3. Expand with authority-building pages over time
4. Revisit and refine based on what ranks